Market Research Agencies
Lucidra enhances market research firms with AI-powered data analysis, trend identification, and automated reporting—delivering faster, deeper insights so teams can focus on strategic recommendations rather than manual data collection.
Market Research Agencies
Lucidra enhances market research firms with AI-powered data analysis, trend identification, and automated reporting—delivering faster, deeper insights so teams can focus on strategic recommendations rather than manual data collection.
Core Plan
Productivity Gain
5%
Enhanced Plan
Productivity Gain
10%
Transformational Plan
Productivity Gain
25%
Accelerating insights with AI-powered automation.
AI is revolutionizing market research by automating data collection, trend analysis, and reporting. However, many research agencies struggle with AI adoption, either due to concerns about accuracy or difficulty integrating AI into existing methodologies.
Lucidra helps market research firms use AI to speed up analysis, improve forecasting, and generate richer insights—all while ensuring data quality and integrity remain a priority.
Take a look at where AI can accelerate data collection, trend analysis, and reporting for market research.
| AI impact | Area | Opportunity | Tool | Efficiency improvement |
|---|---|---|---|---|
| Survey design & distribution | Research design & data collection | Use AI to generate and optimise survey questionnaires, including automated digital distribution. | Language model 💬 | x2 – Reduces design and distribution time by half |
| Data collection management | Research design & data collection | Automate the collection of survey responses and online data for timely and accurate aggregation. | Plugin ⚙️ | x3 – Rapid automated data capture |
| Focus group management & transcription | Research design & data collection | Convert focus group sessions and interviews into accurate transcripts and automatically extract key themes. | Language model 💬 | x4 – Substantial time gains in qualitative analysis |
| Sampling & recruitment | Research design & data collection | Leverage AI to identify and recruit representative samples for research studies efficiently. | Plugin ⚙️ | x2 – Streamlines sample selection processes |
| Questionnaire optimisation | Research design & data collection | Use AI to refine questions based on response patterns to maximise data quality. | Language model 💬 | x2 – Enhances survey effectiveness |
| Data cleaning & processing | Data analysis & reporting | Automate data cleansing and preparation to ensure high-quality datasets for analysis. | Plugin ⚙️ | x3 – Accelerates data processing workflows |
| Quantitative analysis & statistical modelling | Data analysis & reporting | Perform complex statistical analyses and predictive modelling swiftly. | Deep research tool 📚 | x2 – Reduces analytical turnaround time |
| Qualitative analysis & theme extraction | Data analysis & reporting | Leverage natural language processing to extract insights and themes from open-ended responses. | Deep research tool 📚 | x3 – Enhances qualitative insight generation |
| Dashboard creation & visualisation | Data analysis & reporting | Automate the development of interactive dashboards to display research findings in real time. | Plugin ⚙️ | x3 – Rapid visualisation of complex data |
| Reporting & executive summary generation | Data analysis & reporting | Generate comprehensive research reports and executive summaries automatically from analysed data. | Language model 💬 | x2 – Reduces report drafting time by half |
| Trend forecasting & predictive analytics | Strategic insights & advisory | Utilise AI to predict future market trends and consumer behaviours for strategic decision‑making. | Deep research tool 📚 | x2 – Data‑driven insights accelerate planning |
| Consumer sentiment & behavioural analysis | Strategic insights & advisory | Analyse large volumes of consumer feedback and social data to uncover emerging sentiments and patterns. | Deep research tool 📚 | x3 – Proactive insight identification |
| Competitive benchmarking & market positioning | Strategic insights & advisory | Automate the comparison of market data to assess competitor performance and refine strategic positioning. | Deep research tool 📚 | x2 – Streamlines competitive analysis |
| Lead generation & client prospecting | New business & client engagement | Identify potential clients and research opportunities using AI‑driven market insights. | Deep research tool 📚 | x2 – Accelerates new lead discovery |
| Pitching & proposal development | New business & client engagement | Craft personalised proposals and research briefs using AI‑assisted content generation. | Language model 💬 | x2 – Reduces proposal preparation time |
| AI impact | Opportunity | Gain |
|---|---|---|
| Survey design & distribution | Use AI to generate and optimise survey questionnaires, including automated digital distribution. | x2 – Reduces design and distribution time by half |
| Data collection management | Automate the collection of survey responses and online data for timely and accurate aggregation. | x3 – Rapid automated data capture |
| Focus group management & transcription | Convert focus group sessions and interviews into accurate transcripts and automatically extract key themes. | x4 – Substantial time gains in qualitative analysis |
| Sampling & recruitment | Leverage AI to identify and recruit representative samples for research studies efficiently. | x2 – Streamlines sample selection processes |
| Questionnaire optimisation | Use AI to refine questions based on response patterns to maximise data quality. | x2 – Enhances survey effectiveness |
| Data cleaning & processing | Automate data cleansing and preparation to ensure high-quality datasets for analysis. | x3 – Accelerates data processing workflows |
| Quantitative analysis & statistical modelling | Perform complex statistical analyses and predictive modelling swiftly. | x2 – Reduces analytical turnaround time |
| Qualitative analysis & theme extraction | Leverage natural language processing to extract insights and themes from open-ended responses. | x3 – Enhances qualitative insight generation |
| Dashboard creation & visualisation | Automate the development of interactive dashboards to display research findings in real time. | x3 – Rapid visualisation of complex data |
| Reporting & executive summary generation | Generate comprehensive research reports and executive summaries automatically from analysed data. | x2 – Reduces report drafting time by half |
| Trend forecasting & predictive analytics | Utilise AI to predict future market trends and consumer behaviours for strategic decision‑making. | x2 – Data‑driven insights accelerate planning |
| Consumer sentiment & behavioural analysis | Analyse large volumes of consumer feedback and social data to uncover emerging sentiments and patterns. | x3 – Proactive insight identification |
| Competitive benchmarking & market positioning | Automate the comparison of market data to assess competitor performance and refine strategic positioning. | x2 – Streamlines competitive analysis |
| Lead generation & client prospecting | Identify potential clients and research opportunities using AI‑driven market insights. | x2 – Accelerates new lead discovery |
| Pitching & proposal development | Craft personalised proposals and research briefs using AI‑assisted content generation. | x2 – Reduces proposal preparation time |