PR Agencies
Lucidra helps PR agencies generate high-impact content faster, improve reporting efficiency, and optimize campaign execution—allowing teams to focus on strategic thinking and client success without sacrificing human insight.
PR Agencies
Lucidra helps PR agencies generate high-impact content faster, improve reporting efficiency, and optimize campaign execution—allowing teams to focus on strategic thinking and client success without sacrificing human insight.
Core Plan
Productivity Gain
5%
Enhanced Plan
Productivity Gain
10%
Transformational Plan
Productivity Gain
33%
Enhancing strategy, execution, and client impact.
AI is reshaping the PR industry, from automating client reporting to enhancing strategic messaging and media outreach. Yet, many agencies struggle to adopt AI in a way that supports their teams and improves campaign results without adding complexity.
At Lucidra, we help PR agencies integrate AI tools that streamline workflows, accelerate content production, and provide real-time insights—all while keeping creativity and human judgment at the core of every campaign.
Take a look at where AI can drive the greatest efficiency and productivity gains across PR operations.
| AI impact | Area | Opportunity | Tool | Efficiency improvement |
|---|---|---|---|---|
| Client reporting | Account management | Automate data gathering, report generation, and visualisation to reduce manual effort. | Language model 💬 | x3 – Rapid automated report generation |
| Media monitoring & analysis | Account management | Continuously track news, social media and trends while flagging key issues via sentiment analysis. | Reasoning model 🧠 | x3 – Faster identification of trends |
| Crisis Management & Monitoring | Account management | Execute rapid sentiment analysis and simulate response scenarios to pre-empt crises. | Reasoning model 🧠 | x3 – Quicker detection and response planning |
| Media list & database management | Account management | Automatically extract, update and segment media contacts through AI‐driven data scraping. | Plugin ⚙️ | x2 – Streamlined media list maintenance |
| Transcription & note-taking | Account management | Convert conversations in video calls, phone calls and face-to-face meetings into accurate text in real time, reducing manual note‑taking. | Language model 💬 | x4 - Substantial time gains |
| Copywriting | PR delivery | Generate first‐drafts for press releases, blogs and articles to accelerate content production; and hone iterations with AI support. | Language model 💬 | x2 – Reduces drafting time by half |
| Content curation & research | PR delivery | Rapidly gather industry trends, competitor insights and background research. | Deep research tool 📚 | x2 – Streamlines research and partner vetting |
| Content creation | PR delivery | Produce creative visual and written assets for campaigns quickly. | Creative tool 📸 | x2 – Quicker turnaround on creative assets |
| Influencer & partnership management | PR delivery | Identify, vet, and manage influencers, automating social reach, audience, and sentiment analysis for better selection and monitoring. | Reasoning model 🧠 | x2 – Streamlines research and partner vetting |
| Event planning & coordination | PR delivery | Automate invitation management, attendee tracking, and logistics coordination. | Plugin ⚙️ | x1.5 – Streamlines administrative tasks |
| Strategic messaging & campaign planning | PR delivery | Advanced analytics and scenario simulation for refining overall messaging and strategy. | Language model 💬 | x2 – Data‐driven insights speed up planning |
| Media training & preparedness | PR strategy | Simulate interviews and crisis scenarios to better prepare spokespeople and teams. | Language model 💬 | x2 – More efficient and consistent training |
| Reputation & stakeholder management | PR strategy | Monitor public sentiment and stakeholder feedback in real time to safeguard reputation. | Deep research tool 📚 | x3 – Proactive and rapid management of issues |
| Lead generation & prospecting | New business | Leverage AI to identify potential media outlets, influencers and business opportunities. | Deep research tool 📚 | x2 – Accelerates routine drafting tasks |
| Pitching & outreach communication | New business | Craft personalised email pitches and follow-ups; refine messaging based on audience segmentation. | Language model 💬 | x2 – Reduces time spent on manual prospecting |
| AI impact | Opportunity | Gain |
|---|---|---|
| Client reporting | Automate data gathering, report generation, and visualisation to reduce manual effort. | x3 – Rapid automated report generation |
| Media monitoring & analysis | Continuously track news, social media and trends while flagging key issues via sentiment analysis. | x3 – Faster identification of trends |
| Crisis Management & Monitoring | Execute rapid sentiment analysis and simulate response scenarios to pre-empt crises. | x3 – Quicker detection and response planning |
| Media list & database management | Automatically extract, update and segment media contacts through AI‐driven data scraping. | x2 – Streamlined media list maintenance |
| Transcription & note-taking | Convert conversations in video calls, phone calls and face-to-face meetings into accurate text in real time, reducing manual note‑taking. | x4 - Substantial time gains |
| Copywriting | Generate first‐drafts for press releases, blogs and articles to accelerate content production; and hone iterations with AI support. | x2 – Reduces drafting time by half |
| Content curation & research | Rapidly gather industry trends, competitor insights and background research. | x2 – Streamlines research and partner vetting |
| Content creation | Produce creative visual and written assets for campaigns quickly. | x2 – Quicker turnaround on creative assets |
| Influencer & partnership management | Identify, vet, and manage influencers, automating social reach, audience, and sentiment analysis for better selection and monitoring. | x2 – Streamlines research and partner vetting |
| Event planning & coordination | Automate invitation management, attendee tracking, and logistics coordination. | x1.5 – Streamlines administrative tasks |
| Strategic messaging & campaign planning | Advanced analytics and scenario simulation for refining overall messaging and strategy. | x2 – Data‐driven insights speed up planning |
| Media training & preparedness | Simulate interviews and crisis scenarios to better prepare spokespeople and teams. | x2 – More efficient and consistent training |
| Reputation & stakeholder management | Monitor public sentiment and stakeholder feedback in real time to safeguard reputation. | x3 – Proactive and rapid management of issues |
| Lead generation & prospecting | Leverage AI to identify potential media outlets, influencers and business opportunities. | x2 – Accelerates routine drafting tasks |
| Pitching & outreach communication | Craft personalised email pitches and follow-ups; refine messaging based on audience segmentation. | x2 – Reduces time spent on manual prospecting |
| AI impact | Area | Opportunity | Tool | Efficiency improvement |
|---|---|---|---|---|
| Client reporting | Account management | Automate data gathering, report generation, and visualisation to reduce manual effort. | Language model 💬 | x3 – Rapid automated report generation |
| Media monitoring & analysis | Account management | Continuously track news, social media and trends while flagging key issues via sentiment analysis. | Reasoning model 🧠 | x3 – Faster identification of trends |
| Crisis Management & Monitoring | Account management | Execute rapid sentiment analysis and simulate response scenarios to pre-empt crises. | Reasoning model 🧠 | x3 – Quicker detection and response planning |
| Media list & database management | Account management | Automatically extract, update and segment media contacts through AI‐driven data scraping. | Plugin ⚙️ | x2 – Streamlined media list maintenance |
| Transcription & note-taking | Account management | Convert conversations in video calls, phone calls and face-to-face meetings into accurate text in real time, reducing manual note‑taking. | Language model 💬 | x4 - Substantial time gains |
| Copywriting | PR delivery | Generate first‐drafts for press releases, blogs and articles to accelerate content production; and hone iterations with AI support. | Language model 💬 | x2 – Reduces drafting time by half |
| Content curation & research | PR delivery | Rapidly gather industry trends, competitor insights and background research. | Deep research tool 📚 | x2 – Streamlines research and partner vetting |
| Content creation | PR delivery | Produce creative visual and written assets for campaigns quickly. | Creative tool 📸 | x2 – Quicker turnaround on creative assets |
| Influencer & partnership management | PR delivery | Identify, vet, and manage influencers, automating social reach, audience, and sentiment analysis for better selection and monitoring. | Reasoning model 🧠 | x2 – Streamlines research and partner vetting |
| Event planning & coordination | PR delivery | Automate invitation management, attendee tracking, and logistics coordination. | Plugin ⚙️ | x1.5 – Streamlines administrative tasks |
| Strategic messaging & campaign planning | PR delivery | Advanced analytics and scenario simulation for refining overall messaging and strategy. | Language model 💬 | x2 – Data‐driven insights speed up planning |
| Media training & preparedness | PR strategy | Simulate interviews and crisis scenarios to better prepare spokespeople and teams. | Language model 💬 | x2 – More efficient and consistent training |
| Reputation & stakeholder management | PR strategy | Monitor public sentiment and stakeholder feedback in real time to safeguard reputation. | Deep research tool 📚 | x3 – Proactive and rapid management of issues |
| Lead generation & prospecting | New business | Leverage AI to identify potential media outlets, influencers and business opportunities. | Deep research tool 📚 | x2 – Accelerates routine drafting tasks |
| Pitching & outreach communication | New business | Craft personalised email pitches and follow-ups; refine messaging based on audience segmentation. | Language model 💬 | x2 – Reduces time spent on manual prospecting |