Marketing Agencies
Lucidra enhances market research firms with AI-powered data analysis, trend identification, and automated reporting—delivering faster, deeper insights so teams can focus on strategic recommendations rather than manual data collection.
Marketing Agencies
Lucidra enhances market research firms with AI-powered data analysis, trend identification, and automated reporting—delivering faster, deeper insights so teams can focus on strategic recommendations rather than manual data collection.
Core Plan
Productivity Gain
5%
Enhanced Plan
Productivity Gain
10%
Transformational Plan
Productivity Gain
33%
Driving performance and creativity with AI.
AI is transforming marketing by enabling smarter campaign optimization, automating content production, and improving audience targeting. However, many agencies struggle to implement AI in a way that enhances creativity rather than replacing human insight.
Lucidra works with marketing agencies to embed AI into workflows seamlessly, ensuring teams can leverage AI to scale content, refine strategy, and drive greater client ROI—without losing the creative spark that sets them apart.
Take a look at where AI can enhance content production, campaign performance, and audience insights across marketing operations.
| AI impact | Area | Opportunity | Tool | Efficiency improvement |
|---|---|---|---|---|
| Campaign reporting & analytics | Campaign management | Automate data gathering, report generation and visualisation to track campaign performance in real time. | Language model 💬 | x3 – Rapid automated report generation |
| Social media performance tracking | Campaign management | Continuously monitor social channels and engagement metrics using AI-driven sentiment and trend analysis. | Reasoning model 🧠 | x2 – Faster identification of performance trends |
| Budget optimisation & ROI tracking | Campaign management | Monitor spend, optimise media buying and forecast ROI for improved campaign efficiency. | Deep research tool 📚 | x2 – Streamlined financial oversight |
| Audience segmentation & database management | Campaign management | Automatically update and segment audience data from digital channels for more targeted campaigns. | Plugin ⚙️ | x2 – Enhanced audience targeting |
| Transcription & meeting notes | Campaign management | Convert client meetings, brainstorming sessions and strategy calls into accurate text in real time. | Language model 💬 | x4 – Substantial time gains |
| Copywriting & content creation | Creative & content production | Generate first-draft copy for ads, blogs and social posts to accelerate content production. | Language model 💬 | x2 – Reduces production time by half |
| Graphic design asset creation | Creative & content production | Produce initial creative concepts and visual assets using AI-assisted design tools. | Creative tool 📸 | x2 – Speeds up creative turnaround |
| Content curation & research | Creative & content production | Rapidly gather market trends, competitor insights and inspiration for creative briefs. | Deep research tool 📚 | x3 – Accelerates research and aggregation |
| Strategic campaign planning | Marketing strategy | Advanced analytics to simulate, refine and optimise campaign strategies for maximum impact. | Language model 💬 | x2 – Data-driven insights speed up planning |
| Digital advertising optimisation | Marketing strategy | Leverage AI to optimise bidding, targeting and ad placements in real time. | Reasoning model 🧠 | x1.5 – Enhances ad performance efficiency |
| SEO & SEM analysis | Marketing strategy | Automate keyword research and performance monitoring to boost both organic and paid search results. | Deep research tool 📚 | x2 – Improves search strategy efficiency |
| Social listening & trend forecasting | Marketing strategy | Continuously analyse online conversations to identify emerging trends and inform strategic pivots. | Deep research tool 📚 | x3 – Proactive trend identification |
| Lead generation & client prospecting | New business | Identify potential client opportunities and market gaps with AI-driven insights. | Deep research tool 📚 | x2 – Accelerates routine prospecting |
| Pitching & outreach communication | New business | Craft personalised proposals and follow‑up messages based on client segmentation. | Language model 💬 | x2 – Reduces time spent on manual prospecting |
| Competitor benchmarking & market positioning | New business | Use AI to assess competitor strategies and refine market positioning for more effective client pitches. | Deep research tool 📚 | x2 – Streamlines strategic competitive analysis |
| AI impact | Opportunity | Gain |
|---|---|---|
| Campaign reporting & analytics | Automate data gathering, report generation and visualisation to track campaign performance in real time. | x3 – Rapid automated report generation |
| Social media performance tracking | Continuously monitor social channels and engagement metrics using AI-driven sentiment and trend analysis. | x2 – Faster identification of performance trends |
| Budget optimisation & ROI tracking | Monitor spend, optimise media buying and forecast ROI for improved campaign efficiency. | x2 – Streamlined financial oversight |
| Audience segmentation & database management | Automatically update and segment audience data from digital channels for more targeted campaigns. | x2 – Enhanced audience targeting |
| Transcription & meeting notes | Convert client meetings, brainstorming sessions and strategy calls into accurate text in real time. | x4 – Substantial time gains |
| Copywriting & content creation | Generate first-draft copy for ads, blogs and social posts to accelerate content production. | x2 – Reduces production time by half |
| Graphic design asset creation | Produce initial creative concepts and visual assets using AI-assisted design tools. | x2 – Speeds up creative turnaround |
| Content curation & research | Rapidly gather market trends, competitor insights and inspiration for creative briefs. | x3 – Accelerates research and aggregation |
| Strategic campaign planning | Advanced analytics to simulate, refine and optimise campaign strategies for maximum impact. | x2 – Data-driven insights speed up planning |
| Digital advertising optimisation | Leverage AI to optimise bidding, targeting and ad placements in real time. | x1.5 – Enhances ad performance efficiency |
| SEO & SEM analysis | Automate keyword research and performance monitoring to boost both organic and paid search results. | x2 – Improves search strategy efficiency |
| Social listening & trend forecasting | Continuously analyse online conversations to identify emerging trends and inform strategic pivots. | x3 – Proactive trend identification |
| Lead generation & client prospecting | Identify potential client opportunities and market gaps with AI-driven insights. | x2 – Accelerates routine prospecting |
| Pitching & outreach communication | Craft personalised proposals and follow‑up messages based on client segmentation. | x2 – Reduces time spent on manual prospecting |
| Competitor benchmarking & market positioning | Use AI to assess competitor strategies and refine market positioning for more effective client pitches. | x2 – Streamlines strategic competitive analysis |
| AI impact | Area | Opportunity | Tool | Efficiency improvement |
|---|---|---|---|---|
| Campaign reporting & analytics | Campaign management | Automate data gathering, report generation and visualisation to track campaign performance in real time. | Language model 💬 | x3 – Rapid automated report generation |
| Social media performance tracking | Campaign management | Continuously monitor social channels and engagement metrics using AI-driven sentiment and trend analysis. | Reasoning model 🧠 | x2 – Faster identification of performance trends |
| Budget optimisation & ROI tracking | Campaign management | Monitor spend, optimise media buying and forecast ROI for improved campaign efficiency. | Deep research tool 📚 | x2 – Streamlined financial oversight |
| Audience segmentation & database management | Campaign management | Automatically update and segment audience data from digital channels for more targeted campaigns. | Plugin ⚙️ | x2 – Enhanced audience targeting |
| Transcription & meeting notes | Campaign management | Convert client meetings, brainstorming sessions and strategy calls into accurate text in real time. | Language model 💬 | x4 – Substantial time gains |
| Copywriting & content creation | Creative & content production | Generate first-draft copy for ads, blogs and social posts to accelerate content production. | Language model 💬 | x2 – Reduces production time by half |
| Graphic design asset creation | Creative & content production | Produce initial creative concepts and visual assets using AI-assisted design tools. | Creative tool 📸 | x2 – Speeds up creative turnaround |
| Content curation & research | Creative & content production | Rapidly gather market trends, competitor insights and inspiration for creative briefs. | Deep research tool 📚 | x3 – Accelerates research and aggregation |
| Strategic campaign planning | Marketing strategy | Advanced analytics to simulate, refine and optimise campaign strategies for maximum impact. | Language model 💬 | x2 – Data-driven insights speed up planning |
| Digital advertising optimisation | Marketing strategy | Leverage AI to optimise bidding, targeting and ad placements in real time. | Reasoning model 🧠 | x1.5 – Enhances ad performance efficiency |
| SEO & SEM analysis | Marketing strategy | Automate keyword research and performance monitoring to boost both organic and paid search results. | Deep research tool 📚 | x2 – Improves search strategy efficiency |
| Social listening & trend forecasting | Marketing strategy | Continuously analyse online conversations to identify emerging trends and inform strategic pivots. | Deep research tool 📚 | x3 – Proactive trend identification |
| Lead generation & client prospecting | New business | Identify potential client opportunities and market gaps with AI-driven insights. | Deep research tool 📚 | x2 – Accelerates routine prospecting |
| Pitching & outreach communication | New business | Craft personalised proposals and follow‑up messages based on client segmentation. | Language model 💬 | x2 – Reduces time spent on manual prospecting |
| Competitor benchmarking & market positioning | New business | Use AI to assess competitor strategies and refine market positioning for more effective client pitches. | Deep research tool 📚 | x2 – Streamlines strategic competitive analysis |