Book Call

A human-first approach to AI.

AI shouldn’t just be about automation—it should be about freeing teams to focus on what truly matters. At Lucidra, we take a human-centred approach to AI adoption, ensuring that technology removes routine, low-value tasks so professionals can focus on creative, strategic, and high-impact work.

This philosophy is reflected in Human Being: Reclaim 12 Vital Skills We’re Losing to Technology, written by Lucidra’s Founder and CEO, Graham Lee. The book explores how digital automation is eroding essential human skills—such as reading, conversation, memory, and critical thinking—and provides practical strategies for individuals and businesses to reclaim these abilities. Published in the UK and US, with translated editions coming to Spain, Italy, China, Taiwan, and South Korea, it reinforces Lucidra’s belief that AI should enhance human capability, not replace it.

Lucidra’s AI-driven approach not only delivers measurable efficiency and cost savings but also helps cultivate an environment where creativity, problem-solving, and innovation thrive. By aligning AI adoption with the values of people-based businesses, we ensure that technology drives sustainable growth without losing the human touch.

Human Being is represented by David Higham Associates and is available on Amazon.

Human Being

As we rely more on technology, we risk losing the essential human skills that have defined us for centuries—navigation, conversation, memory, solitude, and more. Human Being is a call to action, blending history and science to show how we can reclaim these abilities and build a future where technology enhances, rather than replaces, human potential.